I was honored to be featured in a recent Rutland Herald article entitled ‘A Business Story: An eye for design.’
Below is the article as written by Joanna Tebbs-Young:
Ruxana Oosman founded her Rutland-based business, Ruxana’s Home Interiors, in 2001. Working with clients throughout New England, New York and New Jersey, she credits the success of the business to “a fabulous team of people,” including her “amazing” bookkeeper/office manager and assistant. Here, Ruxana explains some details of her business.
What is nature of your business?
We help our clients live better lives: We help them cook better, relax better and entertain better. As a full-service interior design firm, we provide complete and comprehensive interior design services.
For example, I have a client who worked with a kitchen designer, a bathroom designer, an appliance showroom, a lighting store and a furniture store. She struggled to coordinate everything, and then she discovered my firm. We simplify everything for our clients and by working with one designer, the process is streamlined, more cost-effective and, more importantly, the aesthetic is consistent from room to room.
We also offer a Christmas decorating service (Trees with Ease), which works especially well for our second-home clients.
How/why did the company begin? What was the inspiration, the story behind its beginning?
My major in college was interior design so while I knew I would work in a design firm, I never thought I would own one.
When we moved to Vermont I jumped into event planning (another long-time passion of mine) while working with interior design clients. But as both of these businesses grew, I knew I would have to focus on one and I followed the advice my Mom gave us growing up: “Do what makes your heart go pitter-patter.”
How did you get to where you are today with the business?
My business has grown tremendously since 2001. While I work with far fewer clients over the course of a year, my projects are larger. We work on more large-scale projects such as new construction or full-house renovations.
How is your business unique?
Ruxana’s Home Interiors is service-based and not sales-based, so the luxury of working with our firm is that we provide our clients with solutions. We are design-oriented problem solvers. I travel to several design and trade shows during the year so I stay current on trends and innovations. I specialize in creating pet-friendly designs and by 2016 I will be CAPS certified (Certified Aging in Place Specialist).
Founding a Rutland business was an easy decision. I live in Rutland and there was a need for the services I provide.
As a business-owner, what is the most important lesson you have learned?
Running an interior design firm is a trinity – part art, part science, part business. But I’ve found that loving what you do and having a passion for it is the most important element in any business. When you love what you do, it makes you want to grow, explore, experiment and share your love. I can’t imagine doing anything else.
If you are a locally-owned Rutland area small business or sole-proprietorship and would like to be featured in A Business Story, please contact email@example.com.